Fast fashion has been an issue for many years. Certain brands like Shein who add over 2,000 items to their site every day, encourage a throw-away trend. However, we are now in a world where sustainability and recycling are important. Therefore, a new trend is slowly starting to make a name for itself.
Recently there has been a rise in investment dressing. This is all about purchasing clothes that are sustainable and will last. Thus, you should be able to wear it multiple times. Certain celebrities have been seen re-wearing gorgeous gowns in support of this new trend.
In this article, we will be discussing what investment dressing is and why it is so essential.
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What Is Investment Dressing?
Investment dressing refers to customers who choose to buy a couple of items of good quality clothing, which they can easily wear throughout the year. Thus, by mixing and matching, and adding accessories, people can make the most of their wardrobe. Thus, without having to buy more clothes than necessary.
Essentially, investment dressing is the opposite of fast fashion. Instead of purchasing cheap and often poorer quality clothing, you spend a bit more money on items that will last you longer.
Since fast fashion has become so easy, we have “forgotten the essence of true style and sustainability. It’s high time the industry shifted its focus from the bombardment of fleeting trends to the creation of quality pieces that stand the test of time,” explains Josh, the founder of Captain Creps.
By having a few pieces that go with everything, your wardrobe is then one step closer to being sustainable.
Benefits Of Investment Dressing
There are a lot of reasons why you should consider investment dressing. Instead of having a closet full of cheap items, having a couple of high-quality pieces is much more beneficial. These benefits are the following:
Sustainable – It goes without saying, that purchasing high-quality made items will last a lot longer than cheaper made clothing. Therefore, you will end up throwing away less and reducing your environmental footprint.
Better Fit – Higher quality clothing can make the wearer feel more confident due to the better fit they have.
Ethical Considerations – Manufacturers of high-quality apparel frequently follow fair-trade principles, providing safe working conditions and paying fair salaries. With certain fast fashion trends, people are concerned with how the employees are treated
Save Money – The upfront fee may be a bit more than cheaper-made items. Yet, since you will get a lot more wear out of these higher quality items, this means you won’t have to spend money replacing the item. As a result, these items are better value for money.
Save Time – If you have fewer items of clothing that can easily be mixed and matched together, this means you can save time on wondering what to wear. It also keeps your wardrobe looking cleaner and more organized when looking for certain items.
Popularity Of Investment Dressing
We are aware that price is the main factor that sways customers’ buying habits. However, this is also the cause of fast fashion. Yet, there are a lot of people out there who can spend a little more to have much more sustainable clothing.
Even celebrities are now gracing the red carpets wearing gowns that they have already worn before. It is a sign that everyone is aware that we need to be more sustainable to help the planet.
Angelina Jolie, a Hollywood actress and humanitarian activist, has said she will create her clothing line with a focus on using high-quality deadstock fabric. It allows customers to collaborate with tailors and pattern designers, developing a distinctive and sustainable business strategy.
Therefore, investment dressing might still be quite new, but there are signs that this trend could become quite popular in a few years.
Final Thoughts
For a long time, fast fashion has been a popular trend. However, fast fashion is unhealthy and damaging to the environment. Therefore, investment dressing is a new trend that can combat this. It is about purchasing a couple of high-quality items that can be worn again and again no matter the season
A lot of celebrities and experts in the fashion industry are trying to push us away from poorly made and chapter fashion. Instead, they want us to purchase slightly more pricey but better quality items. There are a lot of benefits to doing this as outlined above.
We hope this article has helped you to understand what investment dressing is and why it is so important.
