Fashion News | Investing In Red For SS24

Red is officially the most sought-after colour of the year. Gaining traction towards the end of 2023, the beloved colour has truly come into its own and is not going anywhere, anytime soon. For spring …

woman in red and black floral dress standing near stairs

Red is officially the most sought-after colour of the year. Gaining traction towards the end of 2023, the beloved colour has truly come into its own and is not going anywhere, anytime soon. For spring and summer 2024, we will continue to see various shades of red play a key role in the fashion industry, growing to adapt to fashion trends of the warmer months.

And while red is trending now, we cannot deny that it is a staple colour in any closet. Almost as essential as a black or white ensemble, red continues to be a classic shade and should be featured on statement pieces.

Discover ways to invest in red outfits that you can pull out no matter the time of year.

Investing in timeless red outfits

Since red will remain a timeless colour even after the trends are long gone, there’s no better way to elevate your wardrobe than by investing in quality, timeless red pieces that will stand the test of time. Focus on essentials such as red dresses, jumpsuits and red trousers or red suits, that require little to no detailing to ensure a show-stopping look. The colour and quality of the item will do all the talking. Making sure that the fabrics and materials used, as well as the craftsmanship of the red items you choose to buy are of a high quality will guarantee their longevity in your closet.

Make a bold move in a statement red look

As we head into the warmer months of spring and summer 2024, we’re expecting to see more and more red tones, as well as popular red prints. Whether you prefer a block colour, red dress, or a printed red outfit with detailing, you’ll be sure to make a fashion statement, in-keeping with the current trend.

You may even wish to make a bold move by combining red with the trend of spring and summer florals, by opting for red roses or red flowers across dresses, jumpsuits and co-ords. And don’t be afraid to mix and match with various red shades, trialling deep burgundy and cherry reds or bright reds and lighter shades.

The little red dress for summer parties

The little black dress can move over. It’s time for the little red dress to take the spotlight. A great alternative to a black dress and a much brighter tone for spring and summer, a little red dress is ideal for spring and summer parties. Just as easily paired with heeled sandals and accessories. You will have no trouble dressing this for your seasonal events this year.

Consider investing in a high quality, carefully crafted red mini or midi dress that provides an endless supply of looks, no matter the season or occasion. Alternatively for a show-stopping look, there’s a great array of embellished and embroidered dresses and jumpsuits with red detailing that guarantees you look and feel your very best for all parties and events in 2024 and beyond.