Nootropics are big news and don’t look like they are going anywhere anytime soon. Nootropics quickly gained a reputation for helping entrepreneurs and those in high-demand roles with a safe and extended period of focus, clarity and productivity.
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What are nootropics?
Nootropics are also called brain enhancers, smart drugs or cognitive enhancers. Nootropics now refer to any synthetic or natural chemical or substance that positively impacts mental skills.
Nootropics could come in tea form, capsule or powder form, and those who live in a country where it is legal may choose magic truffles, LSD or microdoses of marijuana.
These safe alternatives to dangerous drug options have become widely available, and that has led some entrepreneurs to think about creating their own combinations – and selling them. There are a few vitamins and minerals that, when taken in combination, produce incredible results:
- CILTEP – Artichoke extract, Coles Forskohlii, L-phenylalanine, Acetyl-L-Carnitine
- Rhodiola Rosea
- Bacopa monnieri
- Caffeine + L-Theanine
- Creatine
- Optimal Choline Complex
- Spanish sage
- Piracetam + Choline
Each of these supplements promotes something different – some further additions like Ashwagandha, truffles and even CBD.
Once you have decided what problem you intend to solve for your customers, that will dictate the dosages of each and the combination. Although you’ll need to make allowance for adjustments based on the outcome of tests, and in some cases, you might end up having your balanced option developed.
Why would you want to start a nootropics company?
The future of the workforce is focused heavily on the hustle culture, but a shift has put work-life balance under the spotlight. To achieve that work-life balance, there needs to be better work done in fewer hours – allowing for more free time.
This means people seek ways to make the most of their working time. For years coffee and other prescription drugs have been used. The issue with prescription drugs is that they are addicting.
Nootropics aren’t addicting and have been proven safe. Although it is advised that you speak to your doctor before you add anything to your diet.
So how do you succeed in the nootropics market?
Like any market, you stand out by doing something different, better, or both. With nootropics, you want to use a science-backed formula and be ready to put a lot of time into marketing (consider influencer marketing).
Be clear about the problem you solve because something that ‘does it all’ sounds too good to be true, and no one will believe it (even if it is true).
In nootropic formulations, you should include 80% of ingredients that people are familiar with and a small selection that might be new. People who take nootropics spend a lot of time researching the best ingredients and the key grams per serving.
They look for nootropics for sale that meet their goals and their lifestyle. You also need to decide on who you want to sell to. Niche markets like mushrooms, drops and all-natural ingredients, while the mass market often chooses the more scientific-sounding options.
Understanding the market
Nootropics were considered a niche market; however, in the last two years, there has been an explosion of people who want to try these types of supplements out. According to grand review research, the nootropics market is expected to grow from 10.67 billion in 2021 to 29.24 billion by 2028.
By concentrating on people who wish to enhance their brain health and concentration, nootropic companies have developed a clientele from the supplements sector. People who “are interested in boosting their potential in their occupations, to lower stress and deal with pressure, or just to improve memory” are the target market for these products.
A large percentage of the people who take nootropics are students to help during studying and exam periods. A larger percentage still is young business owners amid a start-up or those looking to increase the energy and focus they have during their working hours.
It is also worth noting that most purchases of nootropics are made online.
Marketing
Nootropics marketing is heavily based on social media because that is where many of the best entrepreneurs are. Using it for their own businesses or in a personal capacity. Plus, it makes it easy for people to share your product.
Storytelling is a key part of your brand, and social media makes it easy for you to tell that story to millions of people. YourYour social media strategy should be solid ahead of launch – take a look at some of the most popular nootropics social media to see how they engage and share.
Message
Every nootropics company has a message for their customer. For some, it is about doing more in less time. For others, it is about extending your time and focusing for longer. And there are others which look at the emotional benefits like less stress and more calm during working hours.
The ingredients you use will dictate what message you are sending, and that will, in turn, decide your marketing.
Regulations
Unlike many other supplements, nootropics don’t advertise themselves as healthcare or food companies, which means they can avoid the FDA regulation process. The process is long-winded, and in some cases, products will not be approved.
So when it comes to your marketing materials, it is important that you pay special attention to the wording. You’ll never see the words supplement by a nootropic product; instead, you’ll see terms like enhancement and many disclaimers.
Language choices will be critical to your success, so study the language others use and remember that you’ll need to tailor that to your brand.
Subscriptions
People who are into nootropics aren’t going to just need one tub; they will need a running subscription that takes all of the hassle out of what they need. The nootropics market relies on subscriptions once consumers have found a combination that works for them.
Offering well-priced bottles to try, followed by a well-timed reminder email about subscriptions, will make gaining a loyal customer base simple.
Branding
The fastest way to lose an audience interested in speed and efficiency is to be neither of those things. Your website, ordering process and even your bottles should be simple. Have the ingredients and the dosage on the website, and be easy to find; think about colours and language that speak to your intended audience.
You can’t use bold claims, so it is better to just be upfront about what science says about the chemicals in the nootropic that you intend to sell.
Take them yourself
Would you want to sell something that you hadn’t tested yourself? Well, when it comes to nootropics, you should be able to show yourself taking them, your work sessions and more. Since they lean heavily into a lifestyle, you need to either already come from that lifestyle – or be willing to do it.
Authenticity is essential when launching a company; in this case, you’ll want to understand your product fully. Take your own nootropics combinations for months before launching so you can chart your progress and have real-world experience.
Start-up
Unlike many start-ups that require no other investment apart from time, nootropics will need some cash up-front. You’ll need to find the right supplier and pay for your first batch; private-label services are perfect for selling nootropics online. However, it is always possible to dropship them!
You might have your sights set on a complete lifestyle brand that includes supplements and nootropics, so the more you know about your options, the better: The Pros and Cons of Dietary Supplements – Eleven Magazine.
