Are you looking to get started with SEO but don’t know where to begin? You’re in luck! In this blog post, we’ll provide you with the five most important steps you should take when launching your SEO strategy.

From researching keywords and optimizing content to monitoring your progress, an Australian SEO agency will help you start making progress quickly. Keep reading to learn more about the five crucial steps to get started with SEO.

1. Keyword Research

When it comes to SEO, keyword research is the foundation of any successful campaign. It’s essential to identify relevant keywords that accurately describe your business and target audience.

To get started, think of the words and phrases people would use when searching for your website. You can use free tools like Google Adwords Keyword Planner to find out the most popular keywords for your niche. Make sure you identify long-tail keywords with low competition as they will be easier to rank for and drive more targeted traffic to your site.

Once you have identified a list of relevant keywords, create content around these topics, which will help you improve your visibility in the search engine results pages.

2. On-Page Optimization

On-page optimization is an important step in the SEO process. This involves optimizing website content and code to make it more visible to search engine bots. It includes adding relevant keywords, writing high-quality meta descriptions, creating internal links, and improving the site’s overall user experience.

On-page optimization also helps search engines crawl and index a website, making it easier for them to understand the website’s content and structure. To get the most out of on-page optimization, make sure to use relevant keywords that accurately describe your content. Additionally, pay attention to how you structure your content and how users interact with it to ensure it is search-engine friendly.

3. Link Building

Link building is an essential part of SEO and helps to improve the visibility of your website. It involves creating backlinks from other websites to yours, which in turn can help to increase your ranking on search engine results pages.

Building links involves techniques such as guest posting, directory submissions, content creation and link exchange. It is important to ensure that the links you create are relevant to your niche, and not just random links for the sake of having them.

4. Monitor Your Progress

It’s important to monitor your progress when it comes to SEO. Keeping track of your rankings, traffic, and other metrics will help you gauge how effective your strategies are and inform decisions about future changes. Regularly reviewing your progress will help you make adjustments to improve your overall results.

5. Hire an Expert

If you don’t have the time or expertise to implement SEO yourself, hiring an expert can be a great way to get started. Experienced SEO professionals have the knowledge and resources to improve your website’s visibility quickly and effectively. They can also provide guidance on any changes you need to make in order to ensure that your website is optimized for the best search engine results.


SEO is an important part of digital marketing, and following these five crucial steps can help you get started. Keyword research is the foundation of SEO success, followed by on-page optimization, link building, and progress monitoring. Finally, if you are feeling overwhelmed or need an extra boost, consider hiring an Australian SEO agency to guide you through the process. With dedication and hard work, you can quickly start to see a return on your SEO investments. Good luck!