Growing your brand is challenging under most circumstances. The challenges you face in this regard are not only numerous, but they are also complex. You have to create a marketing strategy that appeals to the right audience but also is effective and engaging. You have to figure out ways to stand out from the crowd but also sustain your business operations. Fortunately, there are several ways to accomplish this without destroying your budget. In this article, we’ll cover five methods that can help you now.
Grow A Mailing List
When growing a brand or business, putting together a strong mailing list is a good place to start. To do this properly, you need to make it easy to not only sign up for your newsletter but also to unsubscribe from it. Nobody wants to engage with a brand that inundates them with excessive emails, either. It’s important to find a happy medium for the number of times you send out your information each week. A good rule of thumb is to send it once or twice per week to reach the highest number of customers and improve open rates. It’s also practical to incentivize signups by offering some form of an inexpensive gift. This could be anything from stickers to a discount code to a promotional pen that the customer can use. By getting this step of the process right the first time, you can start building a loyal customer base with ease.
Enhance Your Website
Everyone uses the web in some capacity or another for e-commerce and just about everything else. Despite this, websites seem to be neglected, don’t work properly, or occasionally still resemble ancient Geocities pages. This is terrible for generating interest in your brand. The website is likely going to be the hub from which everything else in your business—especially if you run an e-commerce business—is going to happen. Sales, customer service, interaction, and marketing all start there. To that end, your website should be easily navigable, intuitive, friendly, and aesthetically appealing. If customers can’t find the information they need, they’ll likely drop off at some point along the journey. Heatmaps are useful for measuring where people are clicking and staying on your page. They can also be useful for tracking leads along your conversion funnel. Spend some time setting up, testing, and verifying your website so you can use it effectively to help your business thrive and grow.
Use Social Media
Social media is ubiquitous these days. It pervades every aspect of our daily lives and is regularly used for marketing purposes. How else can you reach a large, wide audience outside of traditional media channels? Social media marketing is about more than just posting. You need to find ways to engage with an audience, build a marketing strategy, and strategically plan your posts so they have the most impact. Engagement is one of the most important parts of social media, so you have to get that aspect right in order to build a customer base. When you want to drive results, you need to work hard to figure out what works and what doesn’t. But using social media to build your brand is a good step forward in succeeding with your business.
Offer Promotional Products
One of the best methods for building brand awareness is to offer promotional items to your customers. These items should be useful (something that has value to the customer), functional (a reason for customers to use it), and interesting (featuring a unique design, accessory, or function). To get the most out of custom promotional products, you need to ensure your logo is prominently placed where others can see it. This can create impressions that might turn into leads for your business. The exposure of your logo to others, while current customers use an item from your business, is invaluable for extending your brand awareness.
Create Customer Loyalty
In this day and age, customer loyalty can seem like an even bigger challenge than ever before. That’s because potential customers have many more options available to them than they ever did. So, your company needs to find ways to encourage them to return. It starts by providing a quality product, excellent customer service, and offering something valuable to them. But it goes much deeper than that. To create customer loyalty, you need to find out what your customers like and talk to them. Do a poll or survey among your customer base. If you built a newsletter, this won’t be too difficult. Offer content contact and feedback forms on your website. Solicit qualitative feedback via social media. Find channels to use to figure out ways to engage with your audience as much as possible. You might even consider creating a customer loyalty program or offering discounts for people using your merchandise in-store (depending on the nature of your business).