Launching your own business is no small feat. It takes long hours, elbow grease, personal sacrifices, and a lot of luck. But you’ve done it. And if you’re here, it’s a success. No matter where you are in your small business journey, though, there comes a time when you need to take it to the next level.

So what do you do now? How do you take that leap from being a relatively unknown company to becoming one of the big players in your niche? There are plenty of ways you can up your SMB game. From focussing on customer service to streamlining communications and even committing to keep learning.

They’re the usual suspects you’ll find from a brief Google search of how to up the ante for your business. But here are 5 simple ways to take your business to the next level that you might not have heard of yet.

1. Go Big Or Go Home

As a small business, it’s tempting to settle with going for the little fish. But there comes a time when every entrepreneur needs to jump in the deep end. Selling to customers and other small businesses is a great way to establish yourself and get things growing from the ground up. But to take your SMB to the next level, fishing for customers and clients with bigger budgets. Because big budgets can make a big difference to your small business.

The same approach should be taken when considering your social media platform. Having thousands of followers and likes is great, but it won’t make a big splash. Instead, aim to get the backing of some big fish in the influencer world. They can generate quality leads which lead to more sales and a more dedicated customer base.

2. Keep Them Coming Back

Selling your product is the main aim of any company. But customers need a reason to come back. And there are only so many of your products they can buy before they’ve got it all, become bored, and move on to competitors who offer more. Having a blog to accompany your website is an excellent way to give customers a reason to check in regularly. In addition, a blog post can be shared across media channels. And compelling content makes you a trusted voice in your niche. Which, in turn, raises your authority and optimizes your search engine presence.

In the same vein, your website as a whole can be an important tool for keeping them coming back for more. Make sure it looks good and is easy to navigate. And don’t forget to make the most of email marketing. It can feel like screaming into the void, but it’s still a key tool for widening your customer pool and taking your business to the next level.

3. Be Authentically Yourself

Nothing sells better than authenticity. Something that people can relate to. Not a photoshopped-to-good-to-be-true lifestyle that’s completely unachievable. Showing yourself the way you are, goes a long way to making customers buy into your business model. Show you face struggles and that you understand the struggles of your customer. Companies that wax lyrical about their greatness are put simply, annoying. And they make people disengage.

Concentrate on posting about topics that your customers will care about. And then connect with those customers by talking to them directly on socials. People connect better with companies that connect with them too. They buy into a lifestyle and a community. Not just a product.

4. Utilize Your Team

When you first started your SMB, you likely did every job under the sun. One day you’re a designer; the next, you’re the head of customer services, and you’re always the CEO. And it’s something you have to do when building an empire from the ground up. But there comes a time when that has to stop.

You have a team for a reason. Use them. Use their talents to your advantage. You’ll find that everything becomes smoother, more coherent, and you get more time. And you can use all that extra time to figure out the next steps for your business. A work/life balance is just as necessary for the boss as for the employees. It means you get higher productivity and better results.

5. Evolve Your Marketing Strategy

Marketing as a newbie to any business market is one thing. And when you get established, it should evolve into something else. Marketing that works well isn’t a one-size-fits-all gig. As you grow, different marketing avenues will open up to you. For example, you could consider contacting a video production company for movies that sell products for you. Or you could find that going old school with flyers and posters will work best.

The point is, marketing should fit your company and your message. Don’t do what everyone else is doing just because it’s expected. Let it change along with your needs and the needs of your business.