Vitamin B5 has quickly become a wonder ingredient in skincare. Walk around your local beauty emporium and you will find it. Also known as pantothenic acid, this mighty vitamin has powerful repairing hydrating benefits for skin. It attracts and retains moisture, enhancing skin’s natural repair process. It has also been shown to be beneficial for those with skin conditions such as eczema, rosacea and acne.

What Does This Skin Care Product Do?

Unlike other common moisturising ingredients such as hyaluronic acid, Vitamin B5 also has the added reward of being both a humectant and an emollient. A B5 serum works to provide anti-ageing benefits by helping to reduce the appearance of fine lines, wrinkles, and other signs of ageing. It also protects against environmental damage, such as UV rays, pollution, and harsh weather elements. B5 skincare is known to give you Skin with a Plump, Dewy Look.

What skin type should use B5 Serums?

Vitamin B5 is great for all skin types. Most commonly found in face serums, a B5 Face serum will aid skin hydration while also helping with tissue repair.  As it is both a humectant and an emollient it also promotes blemish reduction, and is fantastic for people with skin that’s dry or flaky and is even good for break outs such as acne.

And we know it’s really good because in a study by House of Immortelle they found that 84% saw an excellent improvement in skin dryness. *Based on a survey of 100 women aged 22 to 38 who used House of Immortelle B5 Rose Hydra Serum daily for 1 week.

Formulated to improve the intensity of muscle movement, visibly minimising the depth, size and appearance of wrinkles and fine lines, this oil-free moisturising gel contains hyaluronic acid, the body’s natural hydrator, which helps to bind moisture to the skin. Natural collagen is boosted while hydration is locked in, preventing further deterioration from premature ageing.